Globalization of Brands: Current Status and Prospect

Karabanov G.O.

Globalization's impact on brands

Importance of analyzing the current state and prospects of native and foreign brands

Overview of presentation structure

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Current State of Native Brands

Native brands benefit from economic stability, accessible infrastructure, and government support.

Fact 1: Macroeconomic upturn: Projected GDP growth and increased investment in capital assets (source: Ministry of Economic Development) Fact 2: Accessible infrastructure: Availability of commercial real estate, energy resources, and transportation networks (source: Rosstat) Fact 3: Government support: Measures such as subsidized lending programs and tax incentives (source: Ministry of Finance) Fact 4: Positive consumer sentiment: Rising disposable incomes and purchasing power (source: Rosstat)ыЫЫ

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Challenges and Opportunities for Native Brands

Native brands face challenges in sectors subject to stringent regulations and intense competition, but opportunities exist in emerging trends.

Fact 1: Regulatory hurdles: Compliance with safety and environmental standards (source: Technical Regulation 018/2011) Fact 2: Preference for low-priced automobiles limits competitiveness (source: Industry reports) Fact 3: Opportunities in retail sector: Surge in demand for diverse and innovative products (source: Market research)

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Current State of Foreign Brands

Foreign brands encounter challenges from protectionist policies and consumer preferences but adopt strategies to navigate the market effectively.

Fact 1: Protectionist policies: Localization requirements and utilization fees (source: Government regulations) Fact 2: Compliance with regulations: Need for substantial investment in technology and infrastructure (source: Industry reports) Fact 3: Strategies for market entry: Localization of production, collaboration with local partners (source: Industry analysis)

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Prospects for Foreign Brands

Despite challenges, promising prospects exist for foreign brands in high-growth sectors and government-supported initiatives.

Fact 1: Chinese investment in various sectors: Real estate, construction, and pharmaceuticals (source: Russian-Asian Union of Industrialists and Entrepreneurs) Fact 2: Collaboration opportunities in biotechnology and medical technology (source: Industry trends) Fact 3: Government support: Import substitution and industrial development programs (source: Government initiatives)

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Conclusion

Summary of key points: Challenges and opportunities for both native and foreign brands in the Russian market

Importance of strategic adaptation and alignment with market dynamics

Call to action: Embrace globalization and capitalize on emerging trends for sustainable success

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Slide Title

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Корь корб это страшно

корь мешает человеку жить

а еще болят пальцы

и воняют ноги

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