Globalization of Brands:​ Current Status and Prospect

Karabanov G.​O.​

Globalization's impact on brands

Importance of analyzing the current state and prospects of native and foreign brands

Overview of presentation structure

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Current State of Native Brands

Native brands benefit from economic stability,​ accessible infrastructure,​ and government support.​

Fact 1:​ Macroeconomic upturn:​ Projected GDP growth and increased investment in capital assets (source:​ Ministry of Economic Development) Fact 2:​ Accessible infrastructure:​ Availability of commercial real estate,​ energy resources,​ and transportation networks (source:​ Rosstat) Fact 3:​ Government support:​ Measures such as subsidized lending programs and tax incentives (source:​ Ministry of Finance) Fact 4:​ Positive consumer sentiment:​ Rising disposable incomes and purchasing power (source:​ Rosstat)ыЫЫ

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Challenges and Opportunities for Native Brands

Native brands face challenges in sectors subject to stringent regulations and intense competition,​ but opportunities exist in emerging trends.​

Fact 1:​ Regulatory hurdles:​ Compliance with safety and environmental standards (source:​ Technical Regulation 018/​2011) Fact 2:​ Preference for low-priced automobiles limits competitiveness (source:​ Industry reports) Fact 3:​ Opportunities in retail sector:​ Surge in demand for diverse and innovative products (source:​ Market research)

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Current State of Foreign Brands

Foreign brands encounter challenges from protectionist policies and consumer preferences but adopt strategies to navigate the market effectively.​

Fact 1:​ Protectionist policies:​ Localization requirements and utilization fees (source:​ Government regulations) Fact 2:​ Compliance with regulations:​ Need for substantial investment in technology and infrastructure (source:​ Industry reports) Fact 3:​ Strategies for market entry:​ Localization of production,​ collaboration with local partners (source:​ Industry analysis)

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Prospects for Foreign Brands

Despite challenges,​ promising prospects exist for foreign brands in high-growth sectors and government-supported initiatives.​

Fact 1:​ Chinese investment in various sectors:​ Real estate,​ construction,​ and pharmaceuticals (source:​ Russian-Asian Union of Industrialists and Entrepreneurs) Fact 2:​ Collaboration opportunities in biotechnology and medical technology (source:​ Industry trends) Fact 3:​ Government support:​ Import substitution and industrial development programs (source:​ Government initiatives)

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Conclusion

Summary of key points:​ Challenges and opportunities for both native and foreign brands in the Russian market

Importance of strategic adaptation and alignment with market dynamics

Call to action:​ Embrace globalization and capitalize on emerging trends for sustainable success

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Slide Title

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Корь корб это страшно

корь мешает человеку жить

а еще болят пальцы

и воняют ноги

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